Alex Cruz chief executive of British Airways yes

first_imgAlex Cruz, chief executive of British Airways, yesterday announced a AUD$7.7bn (£4.5bn) five year investment program for the airline that will ‘improve the flying experience for all customers.’Speaking at the World Travel Market in London, Cruz said his strategy at British Airways was designed to enable increased investment for customers, and wider availability of affordable fares. The investment includes:72 new aircraft, including four new types for the airline: the Airbus A350, the Boeing 787-10 and the neo (new engine option) variant of the Airbus A320 and 321New interiors for 128 aircraft in the existing fleetAt-seat power for customers in all cabinsUpgraded catering for economy customers on long-haulRoll-out of fast Wi-Fi in all cabins on short-haul and long-haulCruz used the occasion to highlight AUD$344m (£200m) of additional investment in Club World cabins, following a AUD$689m (£400m) injection unveiled last year. He described customer feedback on recent improvements in catering and bedding as “fantastic” and identified New York JFK, Rome and Aberdeen for major lounge refurbishments in 2018.“As a national flag carrier, we are not granted some special immunity from the way the industry has changed,” he said.“Incumbency does not grant any privilege. We have no divine right to flourish, and we don’t ask for one.”The airline also announced a new route for next summer from Heathrow to Figari in Corsica. British Airways has also launched special earlybird fares on flights from Australia to the UK, Europe and Asia, available for booking from now until midnight on 30 November 2017, and valid for travel until 31 October 2018. Round trip fares to Singapore start from $669* in World Traveller economy class and from $1,273* to the UK and Europe.British Airways Chief Executive Alex Cruz British Airways. airlinesearlybirdslast_img